GOBIZ USA LEADS THE WAY IN TRANSFORMING B2B E COMMERCE
Published on
August 16, 2023 at 4:43:42 AM PDT August 16, 2023 at 4:43:42 AM PDTth, August 16, 2023 at 4:43:42 AM PDT
On July 25th, we hosted a webinar where we presented insights, discoveries, and an abundance of industry knowledge, shedding light on the international manufacturing and exporting market.
In this third GoBiz USA webinar, in an ongoing series, we continued to demonstrate how GoBiz USA is leading the charge, in conjunction with various partners around the globe, in determining and defining the evolution of B2B e-commerce. This latest installment of the series was moderated by Dianne Tan of GoBiz USA. The first featured speaker was Turker Hidirlar, CEO of GoBiz USA. Turker brought his unique and revealing insights into various aspects of B2B e-commerce. As the move towards digitalization gains momentum, the need to move from older economic models becomes more urgent. Turker shared his perspective on the developing trends and how businesses will have to adapt to succeed in the new digital landscape. One main point that was made at the start was that ecommerce is now becoming equally focused on both B2C and B2B.
Turker Hidirlar began the webinar by highlighting the relationship that the technology platform, Gobiz USA, has with its partners. He also highlighted the fact that GoBiz USA is powered by Oracle Netsuite, making it one of the few so-equipped players in the B2B space. Additionally, Turker touched upon GoBiz USA’s ability to extend credit to business partners and manufacturers. Afterwards, mention was made of the special partnership that GoBiz USA has with FedEx, which enables GoBiz to ship in a timely manner from their dozens of strategically placed warehouses throughout the USA. GoBiz USA is a virtual company, a technology platform, and an ecommerce marketplace. With a staff of 56 positioned around the globe plus additional staff based in China, GoBiz USA is set to become a lead player in the B2B space. Turker touched upon the traditional model of how sales representatives and manufacturers connect. This method still exists but according to Turker, it is diminishing at an increasingly rapid rate. The oncoming model, Turker explained, is becoming more and more digitally based and when correctly aligned, can create significant impact in the market so manufacturers can reach thousands of businesses.
The next topic was the challenges for Malaysian exporters and the questions they may have. For instance, how does one participate in this ever-growing marketplace? What happens if you ignore the present trends of B2B? How do you set up an ecommerce website? How do you find customers on the internet? How do you find the right partners in other markets who want relabel and resell your goods? Turker explained that while there are numerous obstacles regarding exportation to the USA, GoBiz USA was designed to overcome those barriers. Furthermore, GoBiz USA also helps manufacturers with branding and marketing. Finally, GoBiz USA can help manufacturers and vendors stand out from potentially larger competitors.
Turker continued by talking about the trend of customers using more channels than ever to find suppliers, commonly referred to as “omni-channel”. Search engines, social media, email marketing, direct mailing systems and trade shows are all examples of the omni-channel approach. The addition of webinars and podcasts has also bolstered the omni-channel microcosm. Also, customer reviews and direct customer/supplier interaction have added another layer to omni-channel customer driven research. In a post-COVID world, zoom meetings and live chats have also elevated customer expectations when it comes to interacting with suppliers and manufacturers. Finally, the advent of AI has made it easier and faster to pair buyers and sellers together. Turker concluded with a prediction that any company that does not avail itself of the omni-channel approach is extremely likely to fail. Fortunately, according to Turker, GoBiz USA was made to assist its partners in all aspects of forming omni-channel connections. Essentially, GoBiz USA is comprised of three components: customers, products and logistics. Customers are obtained by GoBiz by a specialized customer acquisition process. Pricing is addressed to the customers through the platform. Products are placed on the platform with the assurance that they are held in US-based warehouses for immediate shipping. Regarding logistics, GoBiz has partnered with FedEX, who awarded discounts of up to 88% for shipping in the US.
The next topic to be discussed was that of Next-Generation Buyers and their requirements. First off, they expect a large selection of products. Also, the site should have drop-shipping capabilities. Warehousing in the US is imperative. GoBiz offers all of this and more. Firstly, GoBiz USA can offer Net 30 Credit Terms to its partners. Furthermore, all products are shipped for free as long as they are in the US. There is also a cash-back program in place where the more you spend the more you save. GoBiz has live chat support with specialized category managers that can answer specific questions. Finally and most importantly, GoBiz has private white labeling capabilities. Products can be specifically branded and even packaged in customized boxes or containers. This ability to differentiate is a very important factor. In addition to all of the above, the GoBiz staff includes a full range of engineers, designers, and other creative specialists who ensure that products are labeled and packaged in an eye-catching, enterprise-level fashion.
Continuing to highlight the staff of GoBiz, Turker spoke about the marketing personnel and their capabilities and responsibilities. From copywriters to designers, GoBiz has a creative team in place that produces omni-channel marketing initiatives across all marketing vectors including web, email, social media and more. Additionally, GoBiz employs experts in SEO, PPC, AI, live chat and customer support. As he continued, Turker brought up the blog posting feature and social media marketing that makes GoBiz stand out from its competition.
Next, Turker revealed that all products present on the GoBiz website are also present on Google Shopping. This means that Google recognizes that the product is a legitimate brand.
Turker concluded by describing the onboarding process for business partners, followed by discussing the importance of establishing a brand. He highlighted the fact that GoBiz USA can help manufacturers brand their products. Turker then listed all the benefits manufacturers enjoy when partnering with GoBiz USA ranging from logistical support to real-time customer service and warehousing in the US. GoBiz USA also aids manufacturers in dealing with any issues that arise on the customer side.
Turker’s presentation highlighted what GoBiZ USA can do for manufacturers and demonstrated how GoBiz stands apart from other platforms. We invite you to watch the full webinar and share your primary insights from the discussion. We're interested in understanding which aspects of the video resonated with you the most.
Passcode: 2K*&S7$@
If you are a manufacturer or wholesaler who is interested in entering the US market we would like to partner with you to help you expand your business in the US.